Guerrilla Distribution and Brian Fleming

[ ](https://www.thegodmovie.com/trailer/tests/GodWhoWasntThere-Trailer-LG.mov) [Grassroots distribution](https://www.flickr.com/photos/69258677@N00/16547943/) Originally uploaded by [blackcatmedia](https://www.flickr.com/people/69258677@N00/). A few years back Brian Fleming made, [Nothing So Strange](https://www.nothingsostrange.com/), a clever mocumentary about the assassination of Bill Gates. The film received mixed reviews — I liked the film myself but felt it had some weak points; it accurately portrayed activist group dynamics in a somewhat comical fashion which was only made possible because the film was a farce. The exciting thing about the project was not the film itself, but instead it’s innovative approach to distribution. Rather than trying to slug it out in the festival circuit with the hopes of acquiring distribution. Brian Fleming took a DIY approach and made the film available for sale via the internet, ala the [iTunes music store](https://www.itunes.com/), through a company called [Bit Pass](https://www.bitpass.com/). Now Brian’s back with a new film exploring the existence of god, [ The God Who Wasn’t There](https://www.thegodmovie.com/), and once again exploring [new distribution strategies](https://www.thegodmovie.com/team/). This time, he’s set up an online promotional team in which participants earn incrimental rewards for helping get his film out to a wider audience. Yet another clever idea for getting your message out from Brian Fleming. Click on the picture to see the [Trailer](https://www.thegodmovie.com/trailer/tests/GodWhoWasntThere-Trailer-LG.mov).