Hey everyone, I’m at the News Tools 2008 conference and figured I’d do a little live-blogging:
Live stream courtesy of News Tools 2008
4:47PM: From the looks of things there are about 100 people in the room; the first MC went through a little stand-up, sit-down exercise to identify what kinds of people who are here. The bulk of the room are on Twitter (I wasn’t surprised but he was). The dramatic moment for me was when he asked those who’ve ever worked in print media to stand up, then he asked everyone who’s not currently in print to sit and most people seemed to drop to their chairs — just one more example of how newspapers, or at least those working for them is waning.
4:50PM: An interesting skit is taking place on the stage right now that takes a humorous look at the conflict between old and new media. It’s somewhat reminiscent to the Mac and Mr. PC advertisements. Old media man has his map out in an effort to find out where “journalism is living these days.” New media man says that he is looking for the same thing and upon realizing they’re both lost and looking for the same thing they embrace around their similarities.

4:57PM: A graphical illustration between old and new media is being used to compare and explore the two respective ecologies.
5:06PM: We’re in small groups now trying to answer the question “What has changed between the traditional newsroom and the emerging news ecology that creates new and interesting opportunities? In the group are Dave Wind, Wayne Lown, Carol Broulet, Tom Murphy, Mary Hodder, and Tracy Van Slick.
Wayne Lown - “It boils down to one word: editors… now it’s just a free-for-all”
Tom - “The number one thing that’s changed is interactivity” “the first mass media controlled by the end-user”
Mary Hodder - If the user wants to put a story out they can, and be on equal footing.
Carol - What’s the difference between Americans and Russians? The Russian’s realize when they are hearing the party line, and Americans do not. But that’s changing. The corporate media gives creedence to a “criminal government” without saying that it is a “criminal government” EG Chavez in Venezuela.
Wayne - We’re the super consumers here…
Tracy - Over 60% get their info from the local news. Barriers to access have broken down as well.
5:24PM: One participant: We live in an age where instead of having conflicts solved on a governmental level — most of these can be solved at a citizen level - people2people and media can make that happen.
Another participant is talking about how they hit a roadblock talking about who’s going to train and provide a blueprint for how the new dynamic is going to work. It seems that there’s a lot of understanding that everything has changed and there’s a lot of opportunity, but how do I do it? What do I actually do? Retraining people and providing that support.
5:32PM: When you look at the emerging map, what roles would you add? How do they fit? And what are the implications for creaning an economically viable news news ecology that meets its mission of serving democracy?
Tracy - The Emerging news ecology outlined on its own is not economically viable…
5:40PM: Just did an interview for the Ustream feed… Now we’re talking about economic sustainability… marketwatch is highly successful. Wayne thinks that if the whole industry went to a subscription model - he points out how Lexis-Nexis makes millions of dollars on a subscription model.
5:52PM: The groups have joined the whole:
Tom Abate says “New value must be around interaction,” and points out how people must act as matchmakers within the ecology. People post comments on SFGate for ego gratification. The interactions and the value come out of the information in there which led [him] to say we need behavioral marketing to sell stuff. 4 pieces of information - age, gender, zip code, e-mail address.
One group redrew the entire map as a sort of donut with the user as the hole in the center. The sensemaker, advertisers, and the information architect who each have an equal share of the donut. Information passes through the center of the donut through filters. “Every user has their own donut”
Amy Gahrain - “We were talking about the business thing and I think it gets simpler than interaction. The business model is relevance. Interaction could just be noise… the news business grew up in a time that there was a scarcity economy,” but that’s no longer the case. She is suggesting a community liason who filters what the audience wants up to the reporters. The reporter is the role of the sense-maker.
Jonathon from Reclaim the media in Seattle - Talking about the importance of having some input in the system for journalistic values. The values that make journalism useful for promoting democracy. Journalistic standards — no one wants a single entity to decide what those values are. These values will come from mulitple places: different forms of education, trade associations, etc. Think about community and public funding for journalism - broadband may be an opportunity to create a news source of public funding.
Linda Jue - New Voices of independent journalism: Need Duelas (???) - Transition people
6:04PM And that’s a wrap on the intro session… with a final note about “special messages from our sponsors”